I'm Joshua — a UX designer in Southern California. I found design through a game I couldn't put down, and these days I work on interfaces, brands, and the occasional entire business. The goal's always the same: clear, considered, and never boring.
A concept redesign of League's ranked tab, focused on making competitive play feel rewarding for new and returning players alike.
Rather than impose my own style, I worked within Riot's existing design language — matching their typography and hierarchy so the redesign felt native to the game, not bolted on.
View case study →
A premium glassware brand I took from concept to launch on my own — identity, storefront, and the product story tying it together.
The work spanned the full stack of design: a brand system, a custom storefront that reads more like a lookbook than a product grid, the copy, and the decisions behind how it guides someone toward a purchase.
View case study →From game UI to a brand built from scratch, the work has stretched me across the whole product stack — research and interface design through brand, photography, and shipping real code. Here's the range.
User research, surveys & synthesis, competitive & market analysis, problem framing, user flows, information architecture, wireframing, ideation, journey mapping.
Visual hierarchy, typography, design systems & components, interface design, responsive & mobile layout, interaction & micro-animation, accessibility (WCAG, reduced-motion).
Brand identity, naming, logo & wordmark design, art direction, brand voice, e-commerce & storefront design, merchandising & conversion, 0→1 product thinking.
Product & studio photography, lighting for reflective glass, retouching & compositing (masking, background replacement), color consistency, editorial / lookbook art direction.
HTML, CSS, JavaScript, responsive front-end, Shopify Liquid theming, Shopify CLI, AI-assisted "vibe coding," Git & command line, static hosting & deployment.
Organic social strategy (TikTok / IG), paid ads & platform-policy navigation, unit economics, SEO & structured data (JSON-LD), retention via rewards & reviews.
Figma, Shopify, Photoshop, Lightroom, Claude Code, Pirate Ship, Cloudflare Pages, Git.
I grew up right as everyday tech was finding its footing — and I couldn't look away.
My elementary school still had chalkboards when I started; by fifth grade we'd swapped them for iPads. I watched the internet grow up, watched interfaces go from clunky to considered, and slowly realized that UX and UI are the quiet difference between tech that feels good and tech that just frustrates people.
Between that and a lot of hours in video games, I picked up a real feel for what makes an interface click — and what makes someone give up on it. That's what pulled me into design: I want to make tech that's easier and more fun to use. I'm just as comfortable following a tight design system as I am starting from a blank page, and I genuinely enjoy both.
When I'm not designing, you'll catch me at the racetrack, at the gym, or walking my neighborhood with music in. Want to make something? Let's talk.
I'm open to UX roles, internships, and freelance — games or not. If anything here caught your eye, my inbox is open.
Say hi →